Social Media Marketing.

Social Media Marketing

Social Media Today

Social media is becoming more and more prevalent in today’s online marketplace. It’s no wonder, as of January Facebook alone has over 1.06 billion (1,060,000,000) active monthly users. That is almost 20% of the entire world’s population using Facebook on a monthly basis. Not to mention there are several other social networks such as Twitter, Linkedin, Google Plus, and Foursquare that have tens if not hundreds of million active users. Due to the enormous size of these networks if you don’t use social media as part of your marketing mix your competition will, and leave you in the dust.

Mobile Social Media

Part of the exponential growth of social networks has to do with the increased popularity of mobile devices such as the iPhone and Android devices. This allows people to be connected to these networks 24/7. As such, if your potential clients are looking for research on your services or products they can simply tap into this vast network at will.

Social Networks And The Search Engines

Another even more important aspect of social media marketing is that search engines use your presence on social networks as part of their algorithm when determining your search engine rankings. Search engines have figured that if what your providing or selling is if any value, than the people on the social networks would be discussing your product or services or at the very least you would trying to promote your offerings on the networks. As a result, in order to get top search engine rankings you need to also ensure you have a valid social media presence that is reflected in a positive fashion to the major search engines.