Traffic analysis is a critical component to your web site’s success. You need to know the who, what, why, and where about your web site visitors. With our SEO plans we make sure proper tracking is set up and that you know what you’re looking at. This allows you to not only evaluate the progress of your campaign, but it will also allow us to analyze our efforts to make changes in order to get you the best results possible.
The Benefits Of Traffic Analysis
There are many benefits to analyzing the traffic that a website receives, and by thoroughly studying and examining the traffic analytics and statistics of a website, a website owner can more effectively drive targeted traffic to the website.
Sources Of Traffic
When analyzing a website’s traffic, we determine which sources are providing the most traffic for the website. There are various ways to generate traffic to a website including search engine optimization, pay-per-click marketing, creating various blogs to promote the website, posting threads about the website on various forums and consistently posting new content on the website.
By determining which sources are delivering the most traffic, the website owner can easily find out which marketing strategies have been the most effective, and in addition, the website owner can focus on enhancing the effectiveness of marketing strategies that aren’t yet providing great results.
The Flow Of Traffic
Another aspect to successfully analyzing the traffic that a website receives is analyzing the flow of traffic and determining the amount of time that most visitors spend on a website. The more time that visitors spend on a website, the more likely these visitors are to make a purchase or to generate a lead.
By using comprehensive traffic analysis, a website owner can easily determine how long visitors spend on each page of the website, and in addition, they can determine which links the visitors click on each webpage.
Webpages That Are Receiving The Most Hits
A website owner can easily determine which webpages are receiving the largest amount of hits by using traffic analysis. If a website owner posts ten articles, there is a chance that nine of those articles may generate a similar amount of traffic; however, one article may gain popularity very quickly and generate much more traffic than all of the other articles combined.
Determining the webpages that are delivering the largest amount of traffic to the website can help the website owner to determine which webpages to update the most often, and making this determination will also help the website owner to figure out which aspects and attributes of a very popular webpage helped the webpage to generate a large amount of traffic.
Determining The ROI For Various Marketing Strategies
Calculating the return on investment, or the “ROI,” for various marketing strategies that a website owner uses is vital to continuing to earn profits from a website and continuing to increase the amount of revenue that a website generates.
A marketing strategy that may be delivering a large amount of traffic isn’t as useful if the ROI that it is providing is relatively low. A website owner should determine how much money they are spending on various marketing techniques, and once this has been determined, they can compare it to the amount of revenue that each of these techniques is generating in order to effectively determine the ROI of each marketing strategy.
Traffic From Various Geographical Areas
Usually, website owners prefer to generate traffic from many different geographical areas; however, this isn’t always the case. Some websites are only designed to serve people that live in a particular country or in a particular geographical location.
For example, a website that promotes a small business that only has one location in a certain city should mainly receive traffic from people that live in and around that city.
By using traffic analysis, a website owner can determine the geographical areas that are providing the most traffic. As a result, they can customize their website in order to more effectively serve people in those areas, or they can alter their marketing techniques to generate more traffic from a different geographical location.
Many website owners are focusing on generating traffic from mobile devices, and as more and more people use their mobile devices in order to log onto the World Wide Web, the competition for mobile traffic is growing.
A website owner can easily determine how much traffic their website is receiving from mobile devices and how much traffic it is receiving from desktops or from laptops.
The Age Of Visitors
Some websites and software programs that offer traffic analytics and statistics will list the ages of the visitors that a website receives. Knowing the age groups that are most likely to visit a website is vital because the website owner can tailor the content of the website for a particular age group.
Keywords And Keyword Phrases
Knowing which keywords and keyword phrases are generating traffic to a specific webpage is imperative for any successful online marketing campaign. By using traffic analysis, a website owner can easily determine the keywords that are delivering a large amount of traffic to each of the pages on their website.
A website owner can analyze the conversion rates that each of the pages of their website are providing. Webpages that produce high conversion rates are usually more well-designed than those that do not, and a website owner can determine which webpages are generating the most leads and the most sales.
In addition, a website owner can place several forms that are designed to generate leads or several advertisements for various products on the same webpage in order to determine which of the ads will generate the most traffic and the largest amount of conversions.
Social Media Networks
Using the social media networks as marketing tools is a very effective online marketing strategy, and by focusing on social media optimization, or “SMO,” a website owner can easily advertise their website to hundreds of thousands or millions of potential customers.
By using traffic analysis, a website owner will easily be able to analyze which pages on different social media networks are providing the most traffic, and many times, the website owner can determine the particular posts on these networks that are delivering a large amount of traffic.
A website owner can determine whether or not a website is generating a large amount of repeat visitors, and by analyzing the external IP address of a computer that a particular visitor is using, the website owner can find out how many times that particular Internet user has visited the website.
Usually, a website that is generating many repeat visitors has engaging and interesting content, and the more high quality content that a website owner posts, the more repeat visitors that a website will usually receive.
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