Off page optimization is also an important part of search engine algorithms. As part of our search engine optimization work we will also cover off page optimization elements to ensure you a competitive advantage. Off page optimization will include article submission to targeted websites, making sure your site is linked to by the proper anchor tag, and building quality links back to your site, and niche directory submissions.
Off Page Search Engine Optimization
Off-page SEO is equally important to your on-page SEO campaign. Of course, the right keywords, the content, and tags are imperative to your website, but you need to find a number of methods to help bring awareness to your site or brand. That’s why off-page optimization is very important. Here are some of the ways Elite Concepts helps you in that regard:
Search Engine Submission
If you are starting a new web site, the first thing to do is to make sure your site is indexed in the search engines. The easiest way to do this is by simply having your site submitted to the engines. Some SEO companies tell you that this is not needed because the engines will eventually find your website. However, its not going to hurt by giving the engines a heads up by telling them about your site. If your website is brand new and not yet listed it should be submitted to search engines such as Google, Bing, and Yahoo to help get your site indexed quicker. Sometimes, it’s as easy as simply submitting your URL to the directory and you’ll get indexed within a couple of weeks. In other cases, it is better to upload or submit your web site’s sitemap to the engines.
These are absolutely perfect for off-page optimization. You want to join forums that are very active and very popular. Pick ones that are related to your niche, so that when you give valuable information, they are liable to go back to your page. On certain forums, they allow a website signature for your posts. Sometimes, you can even promote a product. By constantly posting valuable arguments, you are effectively promoting yourself and your brand in an authentic manner. This helps to build backlinks and build authority. The higher the page rank of the forum, the better you will fair to bring great optimization to your page.
This is an extremely valuable tool that takes a bit of work but it’s well worth the time. Kindly email the blogger and ask if you can create a great guest post for the blog site. If you have some great writing skills and you know how to connect with the readers, you’ll surely get it. The advantage is you’ll get a bunch of visitors who are interested in the same topic. You might even get a promoted post on a high ranking blog that will add more attention to your site. Normally with a guest post, it’s free. However, you can post a link or two of a correlating topic back to your page. A great article means you are an expert in that subject and you build a lot more clout. Those visitors from your guest will eventually become subscribers if your material is that interesting and useful. Maybe you even have a product that you know the visitors would like and you could create a joint venture that will work as a profit incentive for both you and the blogger. The possibilities are endless.
Article directories still work to this day and people still visit those sites. With building links, you never want to put all of your eggs in one basket. You should always strive for diversity. Find out what works for you in your link building. Also, know that press releases work well for your brand, especially in local SEO. Let’s say you have a specific service or product you want to cater to a region. There are great press release sites out there that will allow your article target to a state, country, city, or town. It’s an effective tool to find out what area is most receptive to your press release. It’ll help you find out a better targeted audience. Your brand awareness will build faster and you’ll still get great backlinks.
Social Networking/Social Media
This is the present look into the future of your SEO. If you aren’t on a social network, you are seriously doing yourself a disservice. There is a lot of potential traffic and business to be made over social media. Joining a site such as Reddit or StumbleUpon helps you keep up with current issues and pop culture. You can engage in great conversation on Reddit for hot button topics and promote material you think is valuable from time to time. StumbleUpon is great for promoting your own links in a number of great categories to give more specialized attention. Facebook is great for creating fan pages to engage in discussion, post your own pictures, and links to your site. You can build a great fan base and really promote yourself there. Twitter is good for targeting. Use hashtags to your advantage to help bring more followers and readers to your blog as well as create a profile and add your site link. Sites like Pinterest and Tumblr are picture based. If you have a great infographic, meme or outstanding picture, you can use that to lead in your followers to a great post, a product, or something of your choosing.
This is a real bang for your buck because you combine concepts, written work, audio and visuals together to create a great helm of content. You can do parodies, tutorials, vlogs or whatever you see fit to complement your channel. Your visitors and subscribers can engage by liking your page, sharing it to different media sites as well as comment. You can post your information in the description to build extra link juice to your own blog posts. Also, you can post links on your homepage for specific sites, you want the readers to see immediately as they go to your channel’s homepage. Best of all is you won’t have to write much down and you can get really creative. You’ll show off your personality and create a following that will continue to grow with time. It’s a very effective off-page optimization method that will save you time and money for your brand.
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