As part of our search engine optimization service we also do extensive keyword research on your web site and industry. Proper keyword research is essential; it is not as simple as just choosing the most popular keywords, but to find our clients the keywords that will get them the best overall results. Sometimes it is better to achieve top rankings for more specific keyword phrases than it is to go after general keywords. Our keyword analysis will allow us to find the keywords that will get you the most targeted visitors.
Keyword Research & Analysis
When you hire Elite Concepts for search engine optimization all campaigns include extensive keyword research. Keyword research is one of the most effective ways for businesses or individuals to ensure that their web pages are seen by as many potential clients as possible. In a perfect world, it would be easy to write content for a blog or a business advertisement and have it seen by virtually anyone who logs onto the Internet. Unfortunately, that is not the case. Many times, quality pieces are written which either do not contain the appropriate keywords, or which do not contain keywords a prescribed number of times. Either way, the results are the same. Content that does not contain the necessary keywords is often shuffled to the back, thereby making it virtually impossible for anyone to see it. It doesn’t matter what the content is written for. Blog posts, articles, and advertisements must all be written with keywords in mind, or they may as well not be written at all.
One of the most difficult things about keyword research is that it is not a universal science. In fact, it is subjective and it is based on the particular search engine in question. The keywords that work well for one search engine may not produce good results on another search engine. The differences are based on something called algorithms. These are basically automated mathematical calculations performed by the programming data for each search engine. The algorithms decide which keywords are useful to get the most page views. If this whole process weren’t complicated enough, there are some search engines which change their algorithms constantly. This makes it extremely difficult to keep articles or anything else near the top of the search page when an individual queries a subject. Obviously, the further a given article or post is from the top of the search page, the less likely it is to be looked at. Therefore, writers have to include a wide variety of keywords in each work, and the words must be chosen as carefully as possible in order to give an article the best chances of getting a large number of page views. This is where our tools end experience help us get our clients not only the popular keywords, but the keywords that will get the best results.
Due to the importance of keeping articles or blog posts at the top of the search page, most writers focus a great deal on something called SEO writing. This is a style of writing that focuses almost exclusively on peppering an article with a tremendous amount of keywords or phrases. Many times, articles become so heavy with SEO content that the writing itself suffers. It is often difficult to include so many keywords into an article without causing it to sound awkward. In short, the more keywords that must be included, the bigger the chances of writing an article that simply doesn’t read well. The idea is to find balance by creating a piece of work that has multiple keywords and phrases placed strategically throughout the article without adversely affecting the way the piece reads. This is not as easy as it sounds. Therefore, it is necessary that anyone charged with writing such an article do a fair amount of keyword research before the first word is even written.
Keyword research involves finding out which words will work best in the article. We do not just focus on one or two keywords. The ability to properly determine the various words and phrases that will make an article easy to find on the Internet is the best way to ensure a high number of page views. Therefore, it is important to utilize as many keywords as needed to achieve the desired results. While this may initially seem like a daunting task, it can be achieved with a little time and effort. The research portion itself is actually fairly straightforward. Basically, anything that is discussed in the article can be used as a keyword. The same can be said for a particular phrase. Try to think of every aspect that an article covers concerning a given topic, and then research any and all keywords that fit well with that subject. Be mindful of using each keyword as many times as possible. The repeated use of at least some of the keywords can often get an article more page views by making it more relevant whenever an Internet search is conducted. Once these tasks are completed, the real challenge of writing an effective article begins.
It won’t matter how many keywords are placed in an article if it reads poorly no one will finish reading it. It can sometimes be difficult to list certain words a certain number of times without making the article sound like it doesn’t really have a point. The article that is produced must sound good and the ideas have to flow naturally from paragraph to paragraph. This can be done successfully with the correct planning and revision. The key is to find places within the article that the keywords can be written in naturally, thus keeping the article from sounding like the whole process was forced. Solid keyword research is the single most important step to producing a quality article that flows smoothly.
Maintaining the balance between the number of keywords that are used in an article is essential in ultimately producing a piece of work that is interesting to read. Remember that the end result must engage the audience and it must be informative. While keywords are a critical part of the article, they must not become the sole basis for it. Otherwise readers are likely to lose interest before they finish reading the piece. Again, the single most important step is to do proper keyword research before the writing process begins. The keywords serve as the foundation for the article. Therefore, solid research will ultimately produce a solid article.
Good keyword research coupled with excellent writing techniques can produce engaging articles which are popular with many different search engines. The ability to produce interesting content that has the potential to get as many page views as possible is the best way to ensure that a given article does well in many different places. Therefore, keyword research is paramount to writing good Internet-based content.
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